The investment values the popular Danish coffee and juice chain at $1.8bn
Denmark’s Joe & The Juice has made significant strides since selling a majority stake to New York investment firm General Atlantic in November 2023 – including successive years of record annual revenues, a high-profile brand ambassador partnership with tennis star Novak Djokovic and new market launches in Mexico, Turkey and Morocco.
With further launches planned in Egypt, Spain, Ireland and India before the end of 2026, Joe & The Juice has onboarded new investment to support its ambitious global growth agenda.
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