Joe & The Juice fills vital exec role amid plan to double in size

The Danish lifestyle hospitality group currently employs nearly 4,500 staff across its head office and 500 stores around the world – and is strengthening people management ahead of a global expansion push

When World Coffee Portal asked Joe & The Juice CEO Thomas Nørøxe the secret behind the brand’s success at the end of last year, he said it was all about the ‘Juicers’ – the affectionate name for the Danish chain’s store staff.

Copenhagen-based Joe & The Juice prides itself on a strong company culture that delivers the brand’s people-centric hospitality ethos.

With an ambitious global growth agenda underway, Nørøxe has now filled a key position on his senior leadership team – vacant for the last six months – to ensure renowned staff culture can thrive and grow.