As Nestlé’s turnaround takes a toll on profits, can coffee lead the recovery?

Amid a major cost saving and efficiency drive, the Nescafé and KitKat maker is banking on its reliable coffee category to spearhead a comeback

Nestlé’s headquarters in Vevey, Switzerland | Photo credit: Nestlé

Amid a major cost saving and efficiency drive, the Nescafé and KitKat maker is banking on its reliable coffee category to spearhead a comeback

Coffee has long-been a reliable category for Nestlé, contributing 29% of the Swiss conglomerate’s CHF 89.5bn ($115.5bn) revenues last year.

Amid an ongoing turnaround strategy, focused on delivering CHF 3bn ($3.8bn) in efficiency savings by the end of 2027, coffee continues to outperform Nestlé’s wider food, pet care and nutrition portfolio – and is the standout category in an otherwise mixed half-year for the group.

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