Nestlé reveals major coffee category shift for 2026

The Swiss food & beverage giant knows it needs to change course, and these new products aimed at the next generation of coffee consumers could secure key global growth markets for years to come

2025 was somewhat of an annus horribilis for Nestlé. Underperforming sales, soaring commodity prices, an ousted CEO, major job cuts, and a costly baby formula recall have all piled pressure on new CEO Philipp Navratil to regain the initiative in 2026.

Largely thanks to higher product pricing, Nestlé’s annual revenues held up over the last 12 months, rising 3.5% to CHF 89.5bn ($115.5bn).

However, with profits falling 17% to CHF 9bn ($10.2bn), Navratil is under pressure to turn around the Swiss food and beverage giant’s fortunes – and quickly.