The categories that could transform Nestlé’s global coffee business

Cold coffee, ready-to-drink and espresso concentrates are increasingly influencing the investment strategies of Nescafé, Starbucks and Nespresso globally – and could deliver the boost that Nestlé sorely needs

Nescafé is one of the most widely consumed coffee brands in the world, with instant coffee jars, refill pouches, and ‘3-in-1’ stick packs distributed to supermarkets and convenience stores across more than 180 markets globally.

Its future, however, is being increasingly shaped away from kitchen cupboards and kettles.

By Nestlé’s own calculations, one-third of all coffee consumed out of home is now served cold.