Celebrating 60 Years of Peet’s Coffee

Humanity was still two years away from landing on the moon in 1967, when Alfred Peet was already boldly taking coffee where it had never been before. Tobias Pearce spoke to Stuart Heflin, President of Peet’s Coffee, about its founder’s enduring legacy, rolling with the times, and why your next cup should still always be your best cup

When Alfred Peet opened his first coffee shop on the corner of Vine and Walnut in Berkeley, California, in 1966, the US coffee market was largely defined by quantity over quality: diner filter coffee refills by the gallon and large commercial roasters optimised for consistency over complexity.