The change comes as the US food-to-go and coffee chain advances a turnaround strategy aimed at delivering $7bn in sales by 2028
Missouri-based Panera Bread is making major changes to its Unlimited Sip Club subscription programme as CEO Paul Carbone seeks to usher in a new era of growth and profitability.
The JAB Holding-backed operator, which has 2,200 US outlets, first launched the in-store subscription in March 2020, offering unlimited hot coffee, iced coffee or hot tea for $8.99-a-month.
Panera expanded the programme in April 2022 to include its full range of 26 coffee, tea and soft beverages, and has increased its price three times – most recently to $14.99-a-month in March 2024.
Unlock Allegra Premium News & Insights
What you get:
Curated global coffee news & independent editorial features
5THWAVE, the leading B2B coffee & hospitality magazine
Market trend data analysis powered by the latest World Coffee Portal research
In-depth interviews with CEOs, industry experts & entrepreneurs
Weekly Coffee Dose essential industry news briefing
Coffee 24/7, breaking industry news bulletins
Exclusive market infographics & data downloads
Already have an account? Sign In
