ZUS Coffee wants to lead Southeast Asia’s coffee boom – its latest market could be its toughest yet

Supported by private equity backing and local market expertise, the digital-first coffee chain is quietly building a sizeable store network across Southeast Asia – but Zus is not alone in its regional ambitions

Since raising $57.5m in late 2024, Malaysia’s ZUS Coffee has upped the ante on expansion – opening more than 400 new stores and debuting in four international markets.

That September 2024 investment round also laid the groundwork for the digital-first coffee chain’s latest venture – establishing itself in Indonesia, one of Southeast Asia’s most formidable branded coffee shop markets and the fourth-largest coffee-producing country in the world.