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Value-focus yields strong returns for South Korea’s Mega Coffee

Photo credit: Jin-Woo Lee

The 3,500-store coffee chain saw sales approach ₩500bn last year, while low-pricing and a franchise-centric expansion model also lifted operating profit 55% 

Mega Coffee continues to gain from strong consumer demand for affordability in South Korea, with new data showing surging sales and profits for the value-focused coffee franchise last year. 

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