Why South Korea’s Mammoth Coffee is making a big bet on Japan

Recently acquired and with a new CEO at the helm, the value-focused coffee chain sees favourable growth opportunities in one of the East Asia’s most highly developed branded coffee shop markets

Mammoth at the Yaesu underground shopping area of Tokyo Station, Japan | Photo: Mammoth Coffee

Recently acquired and with a new CEO at the helm, the value-focused coffee chain sees favourable growth opportunities in one of the East Asia’s most highly developed branded coffee shop markets

Singapore-based Orchestra Private Equity has completed its 100% acquisition of South Korean coffee chain Mammoth Coffee and laid out plans to establish it in a key East Asian market.

Popular among young consumers for its larger cup sizes and on-the-go Express stores, value-focused Mammoth operates more than 900 franchised outlets across its home market.

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