Why South Korea’s Mammoth Coffee is making a big bet on Japan

Recently acquired and with a new CEO at the helm, the value-focused coffee chain sees favourable growth opportunities in one of the East Asia’s most highly developed branded coffee shop markets

Singapore-based Orchestra Private Equity has completed its 100% acquisition of South Korean coffee chain Mammoth Coffee and laid out plans to establish it in a key East Asian market.

Popular among young consumers for its larger cup sizes and on-the-go Express stores, value-focused Mammoth operates more than 900 franchised outlets across its home market.