South Korea’s SPC Group eyes 12,000 Paris Baguette stores globally by 2030

The bakery-café chain has signed agreements to launch in Brunei, Laos and Thailand in 2025, is gearing up for a Middle East launch and plans ambitious growth in North America and Europe

South Korean food and beverage conglomerate SPC Group has outlined plans to reach 12,000 Paris Baguette stores globally by 2030.