News — US — Starbucks

Starbucks turnaround plan is now “our growth plan”, Niccol says

US sales exceeded expectations during fourth quarter in the latest endorsement of CEO’s Back to Starbucks strategy – but China stake sale weighs heavily on international business

Photo: Benjamin Chambon

US sales exceeded expectations during fourth quarter in the latest endorsement of CEO’s Back to Starbucks strategy – but China stake sale weighs heavily on international revenues

Starbucks is ahead of schedule to meet its 2028 fiscal targets, CEO Brian Niccol has told investors after the Seattle-based coffee chain posted a fifth consecutive quarter of positive global like-for-like sales growth.

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