News — US — Mega Coffee

Large cups, low cost. Mega Coffee makes its play for the US market

US consumers are used to larger cup sizes, and the South Korean market leader could offer bigger beverages at cheaper prices than its competitors

A Mega Coffee outlet in South Korea | Photo: Jin Woo Lee

The discounter is the latest in a new wave of South Korean coffee chains seeking to make their mark in the US

Seoul-based Mega Coffee is preparing to launch in the US, becoming the latest South Korean branded coffee chain to target growth in the world’s second-largest branded coffee shop market.

Founded in 2015, Mega is the largest operator in South Korea’s branded coffee shop market by outlets, with 4,500 stores. Its international footprint comprises a dozen stores in Mongolia and a single flagship outlet in Phnom Penh, Cambodia, which opened in October 2026.

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