A new direction for Paris Baguette? SPC Group appoints Samsung and eBay exec as CEO

The Seoul-based bakery-café chain, which has 3,800 outlets in its home markets and a fast-growing international footprint, has indicated that it will pursue ‘future growth engines’ under new leadership

A Paris Baguette store in Richmond, London, UK | Photo: SPC Group

The Seoul-based bakery-café chain, which has 3,800 outlets in its home markets and a fast-growing international footprint, has indicated that it will pursue ‘future growth engines’ under new leadership

South Korea’s SPC Group has appointed former Samsung Electronics executive Kang Shin-bong as the new CEO of Paris Croissant, the parent company of global bakery-café franchise, Paris Baguette.

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