From the US to China, Groupe SEB is pursuing growth in all the right places

The WMF, Schaerer, Curtis and La San Marco professional coffee machine manufacturer secured two key international contracts with serious scale during the first quarter

The US and China are undoubtedly two of the world’s most opportune coffee shop markets, with a booming drive-thru segment and rapidly expanding convenience-led segments, respectively.

Automation is crucial to both market segments, and SEB Professional—the professional coffee and beverage solutions division of Groupe SEB – is harnessing those opportunities to scale the reach of its WMF, Schaerer, Wilbur Curtis, and La San Marco coffee machine brands.

The Lyon-based appliance group already has one of the largest coffee machine supply deals globally under its belt with Chinese coffee giant Luckin Coffee.