While fruity espresso drinks are winning fans worldwide, retailers are upgrading their offerings with premium iced coffee and freshly squeezed juice. SEB Professional Beverage brings the two together
As refreshment is reshaping retail, every beverage counter has to earn its space.
Consumers increasingly expect premium coffee, fresh ingredients and greater beverage variety. Operators therefore need concepts that expand their offering without adding complexity, staff requirements or waiting times. SEB Professional Beverage meets this demand with the Coffee & Fresh Juice Corner, combining coffee and freshly squeezed juice in one easy-to-operate station.
The first live installation is at Herbolario Navarro, one of Spain’s leading organic and health-food retailers. In a store built around natural food and wellbeing, fresh juice, coffee, matcha and tea now share the same beverage area. Customers pick up a freshly pressed juice or a cappuccino mid-shop, while the retailer runs two categories from the same compact footprint.
Why coffee and juice belong together
The Coffee & Fresh Juice Corner reflects two developments shaping today’s market. While premium coffee remains a reliable traffic driver, fresh juice answers the demand for natural ingredients and seasonal variety. Side by side, they create additional purchase occasions across the day and give people a reason to come back.
Signature serves become easier to run, too. The Fruity Americano, espresso over fresh juice and ice, relies on standardised equipment and recipes, so it tastes the same, cup after cup. The setup can be used in self-service stores, hotel breakfast buffets or office pantries where simple operation and reliable quality are essential.
“Our customers today need flexible, space-efficient concepts that deliver consistent quality and fast service. With our Coffee & Fresh Juice corner, we help stores strengthen their fresh offering, optimise workflows, and turn them into a go-to destination for premium coffee and fresh juice,” said Pablo Chuliá, Strategic Marketing Director at Zummo, SEB Professional Beverage.
Behind the counter sit two proven systems. A fully automatic WMF or Schaerer coffee machine covers everything from classic espresso specialties to cold beverage creations. Schaerer’s Hot & Cold functionality and WMF’s Cold Brew technology make iced drinks available at the touch of a button. Alongside the coffee system, Zummo prepares fresh juice on demand. Its patented extraction system keeps juice and peel from ever touching, so only freshly squeezed orange or pomegranate juice ends up in the glass.
With the Coffee & Fresh Juice Corner, SEB Professional Beverage translates beverage trends into tailored business concepts. As part of the company’s One Connected System, it unites the strengths of WMF, Schaerer and Zummo with integrated services and digital features, from e-payment to loyalty app integration. The result is a scalable format built for everyday retail, hospitality and office use.
Find out more about the SEB Professional Beverage Coffee & Fresh Juice Corner here.
