New leadership for Tchibo in Poland

The FMCG and brand strategy specialist will lead one of the German coffee group’s key European growth markets

German coffee group Tchibo has appointed former Miele and Adidas executive Zofia Korecka-Rejczak as the new Managing Director for its business in Poland.

Founded in Hamburg in 1949, Tchibo began distributing packaged coffee in Poland in 1992 and opened its first bricks-and-mortar retail store in Warsaw in 2005. The coffee roaster and retailer currently operates 53 coffee bars in Poland, where it also sells its packaged coffee brands, as well as an alternating range of clothing, furniture, household items and electrical appliances.