Caffè Pascucci seeking to open 100 new stores annually in South Korea

The Italian coffee chain currently operates more than 500 outlets across the east Asian country via its partnership with food and beverage giant SPC Group

Caffè Pascucci currently has 509 stores across South Korea compared to 28 in its domestic market | Photo credit: Caffè Pascucci

The Italian coffee chain currently operates more than 500 outlets across the East Asian country via its partnership with food and beverage giant SPC Group

Caffè Pascucci CEO Mario Pascucci has outlined plans to open 100 new stores in South Korea every year as it seeks to build upon increased demand for ‘espresso bar coffee culture’ among young consumers.

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