Since 2018, The Coffee has blazed a trail across Brazil with its slick boutique stores, digital ecosystem and premium range of home-grown coffees. After courting significant investment, the coffee shop group and roaster has stepped up international expansion in the Americas, Europe, the Middle East and Asia. World Coffee Portal caught up with CEO and Co-founder Carlos Fertonani to find out how The Coffee is broadening horizons in Brazil and why specialty coffee served fast is capturing imaginations around the world
Founded by brothers Carlos, Alexandre and Luis Fertonani, The Coffee opened its first store in Curitiba, Brazil, in 2018. Taking cues from the sleek, highly curated café experiences encountered during several inspirational trips to Japan, The Coffee gave many Brazilians their first taste of homegrown specialty coffee served in digital-first boutique stores.
