What the New Rules of E-commerce Mean for your Coffee Business

2026-06-10

Chris Legler, Founder and CEO, Axios Growth Consultants shares the practical strategies and tools for growing your businesses through e-commerce and subscription programmes

GCI On Demand | Aired 10 June 2026

E-commerce is one of the most powerful growth tools for specialty coffee brands — yet many businesses are not using it to its full potential. This session explores how you can use AI, smarter customer retention strategies, subscription programmes, and authentic brand storytelling to drive sustainable growth, increase revenue and foster customer loyalty.

Session highlights:

  • How AI is reshaping e-commerce through smarter personalisation, search, and marketing automation
  • Practical strategies to convert first-time buyers into loyal repeat customers
  • How to build and optimise subscription programmes that increase recurring revenue and reduce churn
  • How authentic brand storytelling can strengthen loyalty and create long-term competitive advantage

Watch On Demand

Global Coffee Institute members can tune into the full video lecture on demand.


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This is a GCI members-only event.

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