GCI On Demand | Aired 16 June 2026
An unfiltered podcast conversation exploring what it really means to understand your consumer and why it is increasingly critical as brands scale.
With special guest Kallie Kocourek, Growth Expert and Founder of the GSD Collective, we discuss how consumer insight is gathered, interpreted, and applied in real-world hospitality and coffee businesses.
Session Highlights
• Why understanding your consumer is essential for growth and scaling
• How to gather meaningful insights beyond traditional data points
• How to interpret consumer behaviour and turn it into actionable intelligence
• How insights are applied across marketing, comms, and product development
Watch On Demand
Global Coffee Institute members can tune into the full video conversation on demand.
Speaking & Sponsorship Opportunities
To explore speaking and sponsorship opportunities for the Global Coffee Institute events, contact info@globalcoffeeinstitute.com.
