GCI On Demand | Aired 30 September 2026
The Middle East has emerged as one of the key growth markets for the global coffee industry, driven by the rapid expansion of both local and international branded coffee chains as well as a emerging specialty coffee scene.
At the same time, geopolitical uncertainty, supply chain disruption and changing market dynamics are creating new challenges for businesses across the region.
Join leading operators and industry experts as we explore how the market is evolving, the trends shaping demand and where the greatest opportunities lie for coffee businesses in the years ahead.
Guest panelists include: Mohamed Mejbar, CEO - Middle East, North Africa & Turkey, Caribou Coffee, Osamah Al-Awwam, Co-founder, The Roasting House, Csaba Henter, Managing Director, La Marzocco Middle East
Watch On Demand
Global Coffee Institute members can tune into the full video lecture on demand.
Speaking & Sponsorship Opportunities
To explore speaking and sponsorship opportunities for the Global Coffee Institute events, contact info@globalcoffeeinstitute.com.
