Value focus drives surging sales for South Korea’s Mega Coffee

The low-price coffee chain achieved triple-digit sales and profit growth in 2023 as South Korean consumers tightened their belts in response to high inflation and lower wage growth 

A Mega Coffee store in Seoul | Photo credit: Romeo A.

The low-price coffee chain achieved triple-digit sales and profit growth in 2023 as South Korean consumers tightened their belts in response to high inflation and lower wage growth 

Growing demand for affordable coffee in South Korea enabled value-focused operator Mega Coffee to rapidly expand its franchise network and achieve triple-digit sales and profit growth in 2023.

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