New leadership for pioneering specialty coffee group, Counter Culture Coffee

The move sees Co-founder Brett Smith transition to a board role after 30 years at the group’s helm

Joe Prewett, CEO, Counter Culture Coffee | Photo credit: via LinkedIn

The move sees Co-founder Brett Smith transition to a board role after 30 years at the group’s helm

Counter Culture Coffee has appointed former Coffee Bean International executive Joe Prewett as its new CEO – a move that sees Co-founder Brett Smith transition to the role of Executive Chairman.

Unlock Allegra Premium News & Insights

£29/month
Full digital access, cancel anytime.
What you get:
Curated global coffee news & independent editorial features
5THWAVE, the leading B2B coffee & hospitality magazine
Market trend data analysis powered by the latest World Coffee Portal research
In-depth interviews with CEOs, industry experts & entrepreneurs
Weekly Coffee Dose essential industry news briefing
Coffee 24/7, breaking industry news bulletins
Exclusive market infographics & data downloads
Subscribe for just £29

Already have an account? Sign In

Join 650,000+ coffee professionals worldwide.

Latest