Malaysia’s ZUS Coffee gearing up for launches in Thailand and Indonesia

The affordable coffee chain secured RM 250m ($57.5m) investment in September 2024 to accelerate domestic and international outlet growth, and plans to open nearly 200 new stores across Southeast Asia by the end of 2025 – but can it compete on price with established value-focused competitors?

Malaysia’s ZUS Coffee is planning to open nearly 200 new stores across Southeast Asia by the end of this year, including its first sites in Thailand and Indonesia.