7-Eleven is quietly taking on Malaysia’s coffee chain giants. Here’s how

The 24-hour CAFé by 7-Eleven concept is now available within more than a third of the convenience store giant’s sprawling estate in the East Asian country – and it’s not stopping there

With over 2,700 outlets, 7-Eleven is one of Malaysia’s largest convenience store chains. It is also one of the East Asian country’s largest non-specialist coffee operators.

7-Eleven has had a presence in Malaysia since 1984 and began serving freshly brewed coffee in its stores in 2009. In 2021, the convenience store giant elevated its coffee offer in the country by launching the 24-hour in-store café concept, CAFé by 7-Eleven, at Kuala Lumpur’s Menara TA One business centre.