The US start-up is opening its first store in New York, and customers won’t pay a penny for the coffee on offer
New York-based Free Bean will open its first physical storefront this month, offering ‘free’ ready-to-drink (RTD) coffee fully paid for by advertising.
Free Bean has distributed 64,000 cans of its cold brew, vanilla latte, and mocha lattes at pop-ups since launching in December 2024.
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