Filipino start-up Pickup Coffee competes on price in Mexico

Makati City-based Pickup Coffee is seeking to penetrate Mexico’s value-focused coffee market with an outlet in the Polanco neighbourhood of Mexico City

Pickup Coffee’s beverages in the Philippines start from ₱50 ($0.90) and are capped at ₱100 ($1.80). The chain has adopted the same value focus in Mexico, with beverages starting from MXN $13 ($0.76).