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Brian Niccol outlines next phase of Back to Starbucks strategy

Starbucks currently operates over 17,000 US stores | Photo credit: Starbucks

The Seattle-based coffee giant intends to streamline mobile ordering to boost staff efficiency and reduce waiting times as part of Brian Niccol’s Back to Starbucks strategy

Starbucks CEO Brian Niccol has announced further measures to improve wait times at US stores.

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