Environmental lobby group PETA is now fixing its attention on what it says is the ‘last big chain in the US sticking to archaic vegan upcharges’
The Coffee Bean & Tea Leaf (CBTL) has become the latest US coffee chain to drop its non-dairy surcharge amid targeted pressure from animal rights campaign group, PETA.
The California-based coffee chain will end its additional $0.80 charge on oat and almond alternatives across its 200 US stores from 3 June 2026. The decision follows emails from more than 20,000 PETA supporters to CBTL’s senior management and pressure from PETA President Tracy Reiman.
Unlock Allegra Premium News & Insights
£29/month
Full digital access, cancel anytime.What you get:
Curated global coffee news & independent editorial features
5THWAVE, the leading B2B coffee & hospitality magazine
Market trend data analysis powered by the latest World Coffee Portal research
In-depth interviews with CEOs, industry experts & entrepreneurs
Weekly Coffee Dose essential industry news briefing
Coffee 24/7, breaking industry news bulletins
Exclusive market infographics & data downloads
Already have an account? Sign In
