10 June 2026 | 3pm to 4pm GMT | Online
E-commerce is one of the most powerful growth tools for specialty coffee brands — yet many businesses are not using it to its full potential. This session explores how you can use AI, smarter customer retention strategies, subscription programmes, and authentic brand storytelling to drive sustainable growth, increase revenue and foster customer loyalty.
What to expect:
- How AI is reshaping e-commerce through smarter personalisation, search, and marketing automation
- Practical strategies to convert first-time buyers into loyal repeat customers
- How to build and optimise subscription programmes that increase recurring revenue and reduce churn
- How authentic brand storytelling can strengthen loyalty and create long-term competitive advantage
Guest Speaker
Chris Legler,
Founder and CEO, Axios Growth Consultants
Chris Legler is Founder and CEO of Axios Growth Consultants, with more than 16 years’ experience advising over 70 companies across coffee, food and beverage. A former Starbucks leader, CFO, and CEO, he has helped scale global brands, drive major investor returns, and now supports operators worldwide through strategic growth planning.
Apply to Join
What the New Rules of E-commerce Mean for your Coffee Business is only available to Base, Premium and Platinum GCI members.
Fill out the form below to enquire about membership options. If you are a GCI member, email membership@globalcoffeeinstitute.com to reserve your space.
Sponsorship Opportunities
To explore sponsorship opportunities for the Global Coffee Institute events, contact info@globalcoffeeinstitute.com.
