16 June 2026 | 2pm to 3pm GMT | Online
An unfiltered podcast conversation exploring what it really means to understand your consumer and why it is increasingly critical as brands scale.
With special guest Kallie Kocourek, Growth Expert and Founder of the GSD Collective, we'll unpack how consumer insight is gathered, interpreted, and applied in real-world hospitality and coffee businesses.
What to expect
- Why understanding your consumer is essential for growth and scaling
- How to gather meaningful insights beyond traditional data points
- How to interpret consumer behaviour and turn it into actionable intelligence
- How insights are applied across marketing, comms, and product development
Guest
Kallie Kocourek
Founder, GSD Collective
Kallie Kocourek is a hospitality consultant and brand and growth expert with over 15 years’ experience helping scale leading food and drink businesses. With previous experience at Pret A Manger, Roasting Plant, and Itsu, she specialises in building people-first cultures, optimising operations, and turning strategy into measurable growth across fast-moving hospitality environments.
How to register
This event is exclusive to Global Coffee Institute members.
Apply to Join
5THWAVE Unfiltered: Understanding The Consumer is only available to Base, Premium and Platinum GCI members.
Fill out the form below to enquire about membership options. If you are a GCI member, email membership@globalcoffeeinstitute.com to reserve your space.
Sponsorship Opportunities
To explore sponsorship opportunities for the Global Coffee Institute events, contact info@globalcoffeeinstitute.com.
