From turmeric to mushrooms, coconut oil, CBD and collagen – can adding a colourful array of supplements to coffee help cafés stand out from the crowd in an increasingly competitive market? Isabelle Mani investigates the opportunities and pitfalls for operators navigating the world of fortified coffee beverages
Fortifying coffee beverages to support health and boost performance is not a new phenomenon. From brain-boosting mushrooms and yerba mate to the purported cosmetic benefits of adding collagen, it seems the coffee industry is never far away from the next social-media fuelled trend. But do these products stack up, and can operators benefit from the buzz?
