Starbucks to hire thousands of assistant store managers across North America

The world’s largest coffee chain will hire a full-time assistant store manager for each of its 11,400 company-operated stores in the US and Canada by the end of 2026 – a move it says will improve staff experience, customer connection and coffeehouse performance

Starbucks is seeking to hire full-time assistant store managers (ASMs) across its entire company-operated North America store network next year as part of CEO Brian Niccol’s drive to improve customer service.