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Starbucks seeks a greater slice of the UK premium bakery segment

The US coffee chain has debuted a new high-end cake and patisserie menu in the UK to increase ticket size and become a brand for all occasions

Starbucks’ Raspberry Jam & Custard Doughnut | Photo: Starbucks

The US coffee chain has debuted a new high-end cake and patisserie menu in the UK to increase ticket size and become a brand for all occasions

Starbucks has rolled out a new premium food range across its UK stores in a bid to increase average ticket sales and gain a greater foothold in the growing bakery segment.

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