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Starbucks announces major restructure of licensed business in the US

The Seattle-based coffee giant is taking greater control of its licensed business in the US, which currently makes up 40% of its domestic store network

Photo: Lawless Capture

Licensed coffee shops currently make up 40% of the Seattle-based coffee giant’s domestic store network

Eighteen months after Starbucks CEO Brian Niccol outlined his ‘Back to Starbucks’ vision, the US coffee chain is taking another step towards reinvention in its largest market. This time, it’s getting its sizable licensed store network in order – and speed-of-service is paramount.

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