Starbucks Korea appoints Son Jung-hyun as new CEO

The new CEO appointment forms part of a wider senior leadership reshuffle as the coffee chain seeks to draw a line under recent PR missteps in Korea

27 October 2022

2 min read

Jung-hyun succeeds outgoing CEO Song Ho-seop who oversaw a highly-publicised PR misstep and major product recall earlier this year | Photo credit: rawkkim

The new CEO appointment forms part of a wider senior leadership reshuffle as the coffee chain seeks to draw a line under recent PR missteps in Korea

Son Jung-hyun has been announced as Starbucks Korea’s new CEO as the company seeks to strengthen its position in the country and draw a line under PR missteps arising from a major product recall.