The move, which sees the cost of some frappuccinos, iced teas and tea lattes fall to RMB 23 ($3.20), comes amid lower consumer confidence and fierce competition from low-cost rivals
US coffee giant Starbucks has cut prices on a range of non-coffee beverages in China, where many consumers are feeling the pinch and there is sustained competition from value-focused domestic operators.
Unlock Allegra intelligence for just £1
£1 for 4 weeks
Then £29 per month. Cancel anytime.What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Already have an account? Sign In