The move, which sees the cost of some frappuccinos, iced teas and tea lattes fall to RMB 23 ($3.20), comes amid lower consumer confidence and fierce competition from low-cost rivals
US coffee giant Starbucks has cut prices on a range of non-coffee beverages in China, where many consumers are feeling the pinch and there is sustained competition from value-focused domestic operators.
Try free unlimited access to World Coffee Portal for 14 days
Keep reading with your free trialAlready have an account? Sign In