The Seattle-based coffee giant is taking greater control of its licensed business business in the US, which currently makes up 40% of its domestic store network
Eighteen months after Starbucks CEO Brian Niccol outlined his ‘Back to Starbucks’ vision, the US coffee chain is taking another step towards reinvention in its largest market. This time, it’s getting its sizable licensed store network in order – and speed-of-service is paramount.
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