Spain’s specialty coffee segment is heating up, and this newcomer wants to lead the market

Barcelona-based Noor Coffee has outlined ambitious expansion plans that could make it one of Europe’s largest specialty coffee players. But is the Spanish market ready?

Noor Coffee’s Avinyó store in Barcelona | Photo: Noor Coffee/Instagram

Barcelona-based Noor Coffee has outlined ambitious expansion plans that could make it one of Europe’s largest specialty coffee players. But is the Spanish market ready?

Less than two years after launching in Barcelona, Noor Coffee has set its sights on becoming the largest specialty coffee operator in Spain.

Founded in late 2024, Noor is a relative newcomer to Spain’s fast-developing specialty coffee segment – home to domestic chains Syra Coffee, East Crema Coffee, GoodNews and Onyva, as well as international operators The Miners, The Coffee and Coffee Island.

Unlock Allegra Premium News & Insights

£29/month
Full digital access, cancel anytime.
What you get:
Curated global coffee news & independent editorial features
5THWAVE, the leading B2B coffee & hospitality magazine
Market trend data analysis powered by the latest World Coffee Portal research
In-depth interviews with CEOs, industry experts & entrepreneurs
Weekly Coffee Dose essential industry news briefing
Coffee 24/7, breaking industry news bulletins
Exclusive market infographics & data downloads
Subscribe for just £29

Already have an account? Sign In

Join 650,000+ coffee professionals worldwide.

Latest