East Crema Coffee outlines new strategy to accelerate outlet growth

The Madrid-based boutique café group is raising investment and pursuing new growth channels in a bid to gain a greater share of Spain’s fast-developing specialty coffee market

Less than four months after unveiling plans to triple its store network, Spain’s East Crema Coffee has raised the stakes again on its global growth ambitions.

Founded in 2020, East Crema currently operates 21 boutique outlets across Madrid, Barcelona, Bilbao, San Sebastián, Seville, Valencia and Zaragoza – all supplied from its roastery in the Spanish capital.