Paris Baguette kicks off major US sports sponsorship deal

From left to right: Paris Baguette Chief Marketing Officer Yeon Jeong Kim, Paris Baguette Vice Chairman Jin Soo Hur, LAFC Co-President Larry Freedman, and Paris Baguette North America Chief Marketing Officer Cathy Chavenet

Partnership with Los Angeles Football Club is the South Korean bakery-café chain’s third sports sponsorship deal to date and comes at a key juncture in its US growth journey

South Korea’s Paris Baguette has signed a major sports sponsorship deal to boost brand affinity and customer engagement in the US.

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