Skip to content

Paris Baguette kicks off major US sports sponsorship deal

From left to right: Paris Baguette Chief Marketing Officer Yeon Jeong Kim, Paris Baguette Vice Chairman Jin Soo Hur, LAFC Co-President Larry Freedman, and Paris Baguette North America Chief Marketing Officer Cathy Chavenet

Partnership with Los Angeles Football Club is the South Korean bakery-café chain’s third sports sponsorship deal to date and comes at a key juncture in its US growth journey

South Korea’s Paris Baguette has signed a major sports sponsorship deal to boost brand affinity and customer engagement in the US.

Unlock Allegra intelligence for just £1

£1 for 4 weeks
Then £29 per month. Cancel anytime.
What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Subscribe for just £1

Already have an account? Sign In

Join 650,000+ coffee professionals worldwide.

Latest