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Oatly expands Reitan partnership in Sweden with self-serve coffee machines

The partnership will see Norwegian retailer Reitan introduce Oatly’s oatmilk to its self-serve coffee machines at nearly 400 Pressbyrån and 7-Eleven convenience stores across Sweden

A Pressbyrån Go store outside Westfield Mall of Scandinavia, Sweden | Photo credit: Pressbyrån

The partnership will see Norwegian retailer Reitan introduce Oatly’s oatmilk to its self-serve coffee machines at nearly 400 Pressbyrån and 7-Eleven convenience stores across Sweden

Oatly has announced an expanded partnership with Norwegian retail group Reitan to make its oatmilk available in self-serve coffee machines at 300 Pressbyrån and 90 7-Eleven convenience stores across Sweden.

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