Löfbergs eyes further RTD gains amid soaring iced coffee sales

The Swedish coffee roaster is tapping into rising consumer demand for iced coffee on-the-go in its home market, where competition is on the rise 

Known for its iconic purple packaging and focus on sustainability, Sweden’s Löfbergs has long been a market leader for organic and Fairtrade-certified coffee purchasing. Now, it is seeking to make a similar splash in the chilled aisle.

It has been a decade since Löfbergs launched its first ready-to-drink (RTD) iced coffees. However, the coffee roaster’s sales in the cold category have really taken off in the last few years.