NewsUSKrispy Kreme

Krispy Kreme to streamline US distribution network following weaker consumer demand

A Krispy Kreme store at the Tangs Orchard shopping centre in Singapore | Photo credit: Krispy Kreme

The doughnut and coffee chain has paused its distribution deal with fast-food giant McDonald’s amid a significant fall in first quarter US revenues

Krispy Kreme will streamline its US business in pursuit of profitable growth after soft consumer demand in its home market dented first quarter sales. 

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