Keurig Dr Pepper eyes Gen Z sales boost with Florence by Mills Coffee collab

The partnership with Stranger Things actress Millie Bobby Brown is set to enable the Texas-based beverage group to tap into growing demand for influencer-led coffee brands in the US

Keurig Dr Pepper (KDP) has unveiled a Gen Z-inspired collaboration with actress Millie Bobby Brown to launch her Florence by Mills Coffee brand in K-Cup format.