KDP leans into soft drinks amid cooling coffee sales

The US beverages giant saw coffee sales improve over the last quarter, but market volatility driven by higher green coffee prices, trade tariffs and cautious consumer spending means the category continues to be outperformed by soft drinks

Keurig Dr Pepper (KDP) is scrambling to reimagine its coffee portfolio as high green coffee costs and market unpredictability driven by US tariffs erode the appeal of its traditionally value-focused brands.