Is this Peet’s Coffee’s new business model?

Fresh from announcing the closure of 30 company-owned coffee shops in California, Peet’s Coffee has unveiled a major new hotel deal – and it’s anchored by two heavy hitters in its specialty coffee portfolio

One moment, Peet’s Coffee is closing dozens of stores, the next it’s striking a major new hotel supply deal.  

Is wholesale the future of the US’ original specialty coffee brand? Its latest major partnership could indicate a change of course as it seeks to become a $2.5bn business.

It will also have major implications for its US specialty coffee subsidiaries.