Greggs’ all-in growth strategy gets major boost with strong half-year earnings

At a time when many branded coffee chains are trying to rediscover their niche, Greggs wants to be everything, everywhere, all at once – and it’s working

In March 2026, Greggs CEO Roisin Currie said the business had a “clear formula for long-term success” after delivering £2.1bn ($2.8bn) in annual sales and overtaking Costa Coffee as the UK’s largest overall branded coffee shop operator by outlets.

Nearly five-months later, that formula – essentially more Greggs in more places more of the time – is resonating strongly with price-conscious UK consumers.